White City Living Phase 3 Cassini & Waterside: A New Landmark in the White City 

The Ultimate Value for Real Estate Investment in Central London

With a renovation plan from the UK government valued at over 300 billion baht

 The Berkeley Group, one of the top 100 companies listed on the London Stock Exchange, has launched the White City Living Phase 3 residential project in Central London, aimed at attracting Thai investors interested in high-return real estate investments in the UK.

To reach the target customer group in Thailand, the Berkeley Group has partnered with Location Co., Ltd., a leader in content platforms in the Thai real estate market, to provide information about the White City Living Phase 3 project and investment opportunities in London, with Jones Lang LaSalle (Thailand) acting as the sales representative for the project in Thailand.

Mr. Pepe Arunanontchai, founder of Location Co., Ltd. stated that real estate investment in the UK remains attractive as England is a dream metropolis, a destination for tourists, students, and businesspeople, making London the second-best city for real estate investment. London has seen property growth rates double over the past 10 years, surpassing other cities worldwide.

“Currently, the strengthening Thai baht and the weakening British pound make real estate investment in the UK appealing to investors from around the world, especially Thai investors,” Mr. Pepe added.

In addition to this collaboration, Location Co., Ltd. continues to be a strong partner with the Berkeley Group in introducing new world-class projects to clients in Thailand, to meet demand and increase opportunities for foreign real estate investment in the future.

Mr. Nick Pankania, Head of Operations for Thailand at the Berkeley Group, stated that the company sees an opportunity for Thai investors to purchase real estate in London, thus presenting the White City Living Phase 3 project, a quality development in West London, which is ideal for living due to its comprehensive amenities, including large shopping malls, office spaces, and numerous renowned restaurants, highlighted by five key features:

  •  The White City Living project is part of the White City regeneration plan, with the UK government supporting a budget of over £8 billion, or approximately 300 billion baht, for the redevelopment of the area, including the construction of a new campus for Imperial College London, the renovation of Westfield, London's largest shopping center, the White City Place project that will include hotels, offices, restaurants, and the transformation of the former BBC Television Centre into new office space, along with the White City Living residential project developed by Berkeley Group St. James.
  •  Connected to two subway stations, conveniently accessible by three main subway lines, and only a 30-minute journey to Heathrow International Airport.
  •  Located opposite the White City Place project, which will be a new start-up hub in London, surrounded by over 100 restaurants, and home to Soho House – White City House, an exclusive club frequented by celebrities and politicians, with key areas of London such as Notting Hill, Kensington Palace, and Hyde Park reachable within 10 minutes.
  •  Connected to the new campus of Imperial College London, a leading university ranked in the top 5 in the UK and top 10 globally, and close to other prestigious educational institutions such as the Royal College of Art, Notting Hill Prep School, and many other top schools.
  •  Fully equipped with services and amenities for residents, including over 20 acres of green space, a relaxing swimming pool with a sun terrace, a modern fitness center with complete equipment, personal training rooms, sauna, steam room, and spa.

The White City Living Phase 3 project consists of two new residential buildings: The Waterside and Cassini, which feature rounded designs with 1-3 bedrooms, fully furnished in a modern style that emphasizes contemporary, pleasing, yet luxurious design, starting at £775,000 per unit, or approximately 30 million baht.

Ms. Juthamas Leewanun, Sales and Marketing Manager for Overseas Residential at Jones Lang LaSalle (Thailand), provided information about investing in real estate in the UK, stating that currently, Thai investors are increasingly interested in investing in real estate in London due to the insufficient supply to meet demand. London is not only home to many global company headquarters but is also one of the world's financial centers, a renowned tourist destination, and a hub for higher education, with over 40 universities and colleges. This is compounded by the British pound being at a low level for five consecutive years and the strengthening Thai baht.

 

“Investing in the London real estate market yields good rental returns of 3-4% and property prices grow by 6-10% annually, which is better than other asset types in the medium to long term, as London is a safe residential area with a transparent legal framework and leasehold ownership lasting 999 years,” Ms. Juthamas added.

Moreover, there are no restrictions in the law regarding leasing or owning property that foreign investors need to worry about, and the market has high liquidity, allowing properties to be resold within an average of 2 months according to data from Zoopla. A survey by Seven Capital Brexit found that over 85% of investors are currently investing in the UK market, indicating that the UK real estate market remains attractive and a stable investment for high-income individuals.

For those interested in investing in real estate in the UK, you are invited to attend a seminar organized by the Berkeley Group and Jones Lang LaSalle (Thailand) on July 31 and August 1 at the St. Regis Hotel in Bangkok. For more information or to register for the event, please visit https://bit.ly/3fBdDkN and [email protected]